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History of the Philadelphia International Flower Show
Philadelphia
gave birth to America's first horticultural society, The Pennsylvania
Horticultural Society, in 1827 and the nation's first flower
show, the Philadelphia
Flower Show, in 1829. The Show was held in an 82-by-69-foot
building called Masonic Hall on Chestnut Street. Twenty-five Society
members showed off their horticultural treasures including a variety
of exotic and native plants like magnolias, peonies from China,
an India rubber tree, the Coffee Tree of Arabia, and sugar cane
from the West Indies.
From 1927 until the mid '60s, management of the
Flower Show was under the auspices of Philadelphia Flower Show,
Inc., a professional group of nurserymen and growers. During
that time, the Society produced the amateur competitive sections
that are now a major component of the Show, called Competitive Classes.
In 1964, the city of Philadelphia announced plans
to tear down the old Commercial Museum, Philadelphia Flower Show,
Inc. decided to abandon the Show for two years until the new Philadelphia
Civic Center was completed. The executive director of the Pennsylvania
Horticultural Society, Ernesta D. Ballard, felt visitors
would lose interest if Philadelphia was without a Show for that
amount of time and she persuaded the PHS's Council members to stage
the 1965 Show in the 23rd Street Armory to maintain the momentum.
In 1966, the Show was presented in the lower level
of the Civic Center and, in 1968, PHS became the official producer.
The Flower Show remained in the Civic Center through the mid-'90s.
In 1996, the Show moved to its current location at the Pennsylvania
Convention Center, where it encompasses 33 indoor acres, with
exhibit space taking up 10 acres of the main exhibit hall. The Show's
expanded size and scope makes it the largest indoor Flower Show
in the world, entertaining crowds over 250,000 people annually.
In the state-of-the-art Convention Center, the
Flower Show features a host of amenities including a larger lecture
and demonstration series, culinary
presentations, Garden Teas, and 140 Marketplace
vendors. Under the direction of Jane G. Pepper, the Philadelphia Flower Show blossomed into
the leading show of its kind in the nation. PHS President Drew Becher is now guiding the renamed Philadelphia International Flower Show into a world-class event.
Proceeds from the Philadelphia International Flower Show, including
sponsorship contributions of PNC Financial
Services Group, help fund PHS's outreach programs including
Philadelphia Green, the nation's
largest and most comprehensive neighborhood greening program. Philadelphia
Green works with more than 800 organized community groups on thousands
of projects that include planting street trees, maintaining neighborhood
parks, and creating vegetable and flower gardens.
FOR PRESS INFORMATION, CONTACT:
ALAN JAFFE, email or call 215-988-8833
LAURA HOOVER, email or
call 215-988-8836
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